Explore Recent Case Studies, Research Topics and Our Blog
P&K’s founders laid the groundwork for the science of consumer testing more than 60 years ago. We continue to innovate today, building on that deep reservoir of experience and knowledge.
Here you’ll find recent case studies, as well as deeper dives on diverse research topics related to sensory and consumer research. Our blog is a place to explore what we’re thinking about now. We look forward to engaging with you on these topics as well!
Case Studies
From Data to Dialogue: Conversational AI Expands Learning in Quantitative Research
In-Use Package Testing Eliminates Surprises
Implicit Association Test Assesses Emotional Impact of Fragrance
Discovery Lab Capabilities Enable Sensitive Fragrance Testing
Linking Sensory and Consumer Insights for Optimal Product Design
Solving a Supply Chain Challenge in Food Service
“Qual Kitchen” Helps Foodservice Product Transition to Home
A QSR Benchmarks Against the Competition
Assessing the Risk of Cost Efficiencies
How to Win with Plant-Based Meat Alternatives
Knowledge
Clean Label, Real Risk: Replacing Artificial Ingredients Requires Careful Testing
How Global Cultures Shape Rating Scale Responses
Studying Product Performance Across Contexts
Capturing the Real Time Product Experience with Smart Speakers
Conducting Research with Children
Rethinking Product Success Hurdles
Providing Context in Central Location Product Tests
Blog
Building Product Tests That Move Your Brand Forward
Pangborn 2023: Highlights from the Sensory Science Symposium
Considerations When Conducting Plant-Based Product Research
How can we partner with you to help you create your best products?
Let us know by filling out the form below: