Since our inception, P&K Research has been a leader in quantitative testing for food and beverage, personal care, home care and alcohol and tobacco products.

With decades of experience under our belt, we’ve built a reputation for delivering reliable, actionable results that help clients make strategic decisions about their products.

P&K offers a range of quantitative research solutions, from product tests conducted in the controlled environment of a central location to research in natural environments such as a home-use test or on-the-go mobile test. Online quantitative surveys can delve into consumer attitudes and behaviors, assess the appeal of new product or service concepts, or quantify the trade-offs among product or service features that can optimize the offering. 

Our work answers vital product questions.

Our extensive quantitative research experience informs our recommendations for what questions to ask and analytics to apply. This experience also enables us to dig deep into the data to arrive at a compelling summary that answers key business questions, such as:

  • Which of several product variants has the greatest consumer appeal?
  • What are the key drivers of liking in a product category?
  • Do consumers fall into different segments your marketing strategy should consider?
  • What is the risk to your current franchise in implementing a particular cost reduction?

Each testing journey features these key components:

Does the study have clearly defined research objectives? What decisions or next steps are the research intended to support?

Who are the appropriate research participants and by what criteria should they be selected?

The research objectives will largely drive the choice of methodology. Other factors impinge on the final selection, including project timelines, nature of the opportunity investigated, and budget. We work with you in balancing these considerations and arriving at the most appropriate approach.

To get the most out of your quantitative project requires in-depth knowledge of sensory and consumer science, questionnaire design, statistics and other analytics, as well as knowledge of your category. We assemble a research team, including the project lead, that is tightly aligned with your learning objectives and your product category, leveraging our deep expertise earned over past research successes. In this way we ensure that we are able to identify the insights that can propel your innovation and product development.

Quantitative studies are most impactful when summarized in a story telling format, with the essential analytics and infographics to underscore the key insights. This effectively conveys the voice of the consumer and points the direction for further product development.
A coach spraying analgesic spray on a female runner's leg

Case Study

Implicit Association Test Assesses Emotional Impact of Fragrance

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Why choose us for your quantitative research?

We run—and partner with—world-class facilities.

Beyond structuring your study properly, you need the right research facilities for presenting products to consumers. Our company-owned, fully-equipped U.S. facilities (and those of our global partners) offer a product preparation and testing environment optimized for research where the sensory product experience is critical. Expert staff can easily and rapidly adapt the facilities to your needs while ensuring that the consumer experiences the product’s appearance, aroma, taste, or touch exactly as intended.

People and experience matter.

With an average of 20+ years in the field, our research team is highly skilled in designing and conducting research studies that are tailored to the unique needs of our clients and their products. There is no “B-team” at P&K. As an innovator and originator of many foundational research principles used across the industry, we offer deep capabilities specific to the industries we serve.

Our track record is second to none.

P&K Research is a name you can trust, with three generations of family leadership and many client relationships that have spanned more than one decade. We conduct hundreds of studies in the food and beverage, personal care, home care and alcohol and tobacco categories every year. We consistently deliver research results that shape product development and improvement, marketing strategies, and high-impact business decisions for our clients.

How can we partner with you to help you create your best products?

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