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P&K Research – Your Consumer Insights Partner
Our trusted sensory and consumer research—customized to every stage of product development—enables our clients to deliver products that delight their customers and build their businesses.
If you don’t already know P&K, learn more about who we are, our approach, and our research methods, then let’s discuss how we can engage with your team to discover what delights your customer.
Here at the start. Still the leader.
Market research agencies abound. True insight—insight that guides critical business decisions—is harder to find. More than 65 years ago, our founders were instrumental in developing the research methods that helped lay the groundwork for sensory science and consumer testing. The passion that drove our founders to measure and understand what consumers like (and why) still drives us. Whether you are a leading global brand or a start-up, we can help collect the right data and turn that data into insight. Consumer insights drive business success.
P&K – Featured Topic
From Data to Dialogue: Conversational AI Expands Learning in Quantitative Research
The Background: Qualitative and quantitative research each have their place in product development. Early on, qualitative methods, like focus groups and one-on-one interviews, help brands explore consumer reactions to initial product concepts or prototypes. Follow-up quantitative research then provides the numbers needed to proceed confidently through the remaining stages of the process to the... Read More
