Consumer research drives product innovation and reformulation in alcoholic beverages and tobacco categories just as much as in other consumer packaged goods
The same sensory and consumer research principles and methodologies apply to these categories as well. Yet, these categories pose unique challenges due to the state and federal regulatory restrictions on their use and testing.
P&K’s experience in these sensitive categories ensures that research protocols are in full compliance with applicable regulations and protect the safety of research participants. Through our research, we provide the insights that product developers and marketers need to develop successful products that can be responsibly enjoyed, and, in the case of tobacco, offer reduced-harm alternatives to traditional tobacco products.
Finding the right research partner matters.
At P&K Research, we’ve been known for expert consumer product research for nearly 70 years, including developing and shaping multiple industry standards. In alcoholic beverages, our experience spans wine, beer and spirits, as well as categories with explosive growth such as hard seltzer and hard cider. In tobacco, we’ve conducted research on cigarettes, cigars, various forms of smokeless tobacco, oral tobacco-derived nicotine and electronic nicotine delivery systems.
Let’s get started.
We’re committed to finding answers to your biggest product questions and providing actionable insights for staying ahead of the competition. As our client, you’ll benefit from our state-of-the-art facilities and a team of highly skilled experts who average 20+ years in the field. Contact us today to see how our research could help you with product development, marketing, and sales.
Important questions we help alcohol and tobacco companies answer:
How can we partner with you to help you create your best products?
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