Consumer research drives product innovation and reformulation in alcoholic beverages and tobacco categories just as much as in other consumer packaged goods

The same sensory and consumer research principles and methodologies apply to these categories as well. Yet, these categories pose unique challenges due to the state and federal regulatory restrictions on their use and testing.

P&K’s experience in these sensitive categories ensures that research protocols are in full compliance with applicable regulations and protect the safety of research participants. Through our research, we provide the insights that product developers and marketers need to develop successful products that can be responsibly enjoyed, and, in the case of tobacco, offer reduced-harm alternatives to traditional tobacco products.

Finding the right research partner matters.

At P&K Research, we’ve been known for expert consumer product research for nearly 70 years, including developing and shaping multiple industry standards. In alcoholic beverages, our experience spans wine, beer and spirits, as well as categories with explosive growth such as hard seltzer and hard cider. In tobacco, we’ve conducted research on cigarettes, cigars, various forms of smokeless tobacco, oral tobacco-derived nicotine and electronic nicotine delivery systems.

Let’s get started.

We’re committed to finding answers to your biggest product questions and providing actionable insights for staying ahead of the competition. As our client, you’ll benefit from our state-of-the-art facilities and a team of highly skilled experts who average 20+ years in the field. Contact us today to see how our research could help you with product development, marketing, and sales.

Knowledge

Providing Context in Central Location Product Tests

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Important questions we help alcohol and tobacco companies answer:

What are the unmet consumer needs in your category? What new product offering would provide consumers a differentiated experience that stands out in a crowded market? Our whitespace solutions help you along the path of innovation, from prioritizing consumer benefits, to identifying key drivers of a liking in your category, to establishing the target sensory profile that can serve as the “North Star” for product development.

Whether you are developing a new product or renovating an existing one, P&K Research helps guide your product optimization with sensory and consumer insights enabled by our custom analytics that identify the most promising improvement opportunities.

From conceptual brand promise to findability on shelf, package functionality, and ultimately, actual product use: our solutions uncover how to delight consumers throughout their product experience journey.

Just one change in an ingredient or supplier can save millions of dollars. Yet such changes can risk alienating your brand’s current franchise. Our tools measure the risk/reward trade-off of these cost savings initiatives so you can make more informed decisions.

New competitors, changes in consumer preferences and any untested product redesigns you have undertaken in the past may have eroded your position in the marketplace. Our competitive benchmarking methodology can provide the vital insight into the strengths and weaknesses of your current offerings.

How can we partner with you to help you create your best products?

Let us know by filling out the form below:

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