P&K Research is a trusted expert in the art and science of consumer testing
Well-planned and well-executed research helps you make better, smarter and faster decisions in your product development or improvement process.
We make that possible by asking our clients the right questions at the very start—leveraging our nearly 70 years of experience to set you up for success. Your answers guide our recommended research approach, which may involve qualitative or quantitative consumer research or sensory methods like discrimination tests and trained descriptive panels.
Our highly skilled staff engage with consumers at our leading-edge U.S. research facilities and partner facilities around the globe, as well as obtain feedback from consumers who have experienced a product at home, in their car, or in other natural contexts.
Explore our consumer testing approaches.
Get to Know P&K Research
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Years as a leader in consumer product research
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Average years of experience per team member
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Expert research leaders and team members
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Of our top 10 clients have been with us for 10+ years
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