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We are experts and pioneers in the science of product testing and research.

Product testing and research encompasses all aspects of the product experience. From how much a consumer likes a product or package to how and when they use it and how it fits the brand under which it’s marketed, we deliver the answers you need to create superior products.

Key to the product development cycle is understanding how your customers experience your product’s sensory aspects—experiences transmitted through the senses of sight, sound, touch, smell or taste. Long before product testing became common, P&K’s founders were pioneers in the field of sensory science, contributing foundational sensory methods such as the 9-Point Hedonic Scale and its kid-friendly version.

It’s the product experience—its sensory, functional, and emotional delivery—that motivates consumers to repeat product purchases in categories such as food and beverage, personal care, home care, and alcohol and tobacco products, among others. And while product development research is now commonplace, P&K has been doing it for nearly 70 years. We serve major brands around the world, and few companies have our depth of product testing experience and expertise across these categories.

Learn more about our expertise.