Categories We Serve

We are experts in the science of product testing and product development research.

Product testing and product development research encompasses all aspects of the product experience. That includes key factors such as how much a consumer likes a product or package, how and when the consumer uses it, and how it fits the brand under which it is marketed.

Key to the product development cycle is understanding how your customers experience your product’s sensory aspects—experiences transmitted through the senses of sight, sound, touch, smell or taste. Long before product testing became common, P&K’s founders were pioneers in the field of sensory science, contributing foundational sensory methods such as 9-Point Hedonic Scale as well its kid-friendly version.

It’s the product experience—its sensory, functional, and emotional delivery—that motivates consumers to repeat their product purchase in categories such as food and beverage, personal care, home care, alcohol and tobacco products, among others. And while product development research is now commonplace, few companies have the depth of product testing experience and expertise of P&K across these categories.

Learn more about specific categories where P&K serves major brands around the world.