Fragrance is highly emotive. The perfume industry is built around this connection, with perfumers developing fragrances that seek to convey a vast array of emotions and feelings; from desire to power, vitality to relaxation. ... Read More
The Challenge: A retail chain sought to choose fragrances for a new line of bath soaps marketed under their store brand. Vendors submitted sample fragrances for each of five pre-established flavor families, and the ... Read More
The Challenge: A leading personal care company wanted to benchmark its in-market liquid gel hand sanitizer against the competition and determine if a new prototype performs better than their in-market product. Thirteen competitive products ... Read More
Consumers are increasingly interested in plant-based alternatives to meat and dairy products. The reasons vary such as reducing fat intake or for other perceived health benefits, for a concern with the environmental impact of animal agriculture, or for a variety of other personal reasons. Read more about considerations when conducting plant-based product research here.
The Challenge: A supplier of frozen products to a national chain of Quick Service Restaurants (QSR) wished to replace an ingredient in one of their top sellers due to sourcing constraints. This required P&K ... Read More
The Challenge: P&K’s client was aiming to introduce a retail version of their foodservice cookie dough. They sought three primary outcomes: Assess clarity of preparation instructions Evaluate ease of preparation Learn product quality perceptions ... Read More
The Challenge: A national Quick Service Restaurant (QSR) chain asked P&K to benchmark one of their key products against similar products from three competing chains. In addition to learning about their products’ competitive strengths ... Read More
The Pangborn Sensory Science Symposium is a major conference in the field of sensory and consumer science, convening every two years at alternating locations in North America and Western Europe. This year, the conference took ... Read More
Consumers are increasingly interested in plant-based alternatives to meat and dairy products. The reasons vary such as reducing fat intake or for other perceived health benefits, for a concern with the environmental impact of animal agriculture, or for a variety of other personal reasons. Read more about considerations when conducting plant-based product research here.
Key Takeaways: Testing products in their natural setting is an important complement to more controlled central location testing. However, traditional in-context methods (such as home-use tests) may not capture the consumer’s in-the-moment experience. Typically, ... Read More
