The Background: Qualitative and quantitative research each have their place in product development. Early on, qualitative methods, like focus groups and one-on-one interviews, help brands explore consumer reactions to initial product concepts or prototypes. ... Read More
Skipping in-use testing of packaging changes can have disastrous consequences for CPG companies. Unfortunately, many brands today rely solely on online evaluations of packaging design and graphics. While P&K does those packaging tests and ... Read More
Fragrance is highly emotive. The perfume industry is built around this connection, with perfumers developing fragrances that seek to convey a vast array of emotions and feelings; from desire to power, vitality to relaxation. ... Read More
A retail chain sought to choose fragrances for a new line of bath soaps marketed under their store brand.
The Challenge: A leading personal care company wanted to benchmark its in-market liquid gel hand sanitizer against the competition and determine if a new prototype performs better than their in-market product. Thirteen competitive products ... Read More
The Challenge: A supplier of frozen products to a national chain of Quick Service Restaurants (QSR) wished to replace an ingredient in one of their top sellers due to sourcing constraints. This required P&K ... Read More
The Challenge: P&K’s client was aiming to introduce a retail version of their foodservice cookie dough. They sought three primary outcomes: Assess clarity of preparation instructions Evaluate ease of preparation Learn product quality perceptions ... Read More
The Challenge: A national Quick Service Restaurant (QSR) chain asked P&K to benchmark one of their key products against similar products from three competing chains. In addition to learning about their products’ competitive strengths ... Read More
The Challenge: As part of a broader cost savings initiative, a leading personal care brand was considering switching an ingredient supplier for one of their top-tier skin care brands. The P&K Solution: An extended ... Read More
The Challenge: The plant-based meat alternative category is growing rapidly, with new competitors entering the market on a regular basis. Our client wanted to ensure that their products met evolving consumer expectations and represented ... Read More
