P&K Research – Your Expert Consumer Insights Partner

P&K serves companies that need expert consumer product research. For three generations, we’ve used our own facilities and deep, tenured expertise to help clients find the answers that let them make critical product development decisions and beat their competition.

Our trusted sensory and consumer research—customized to every stage of product development—enables clients to deliver products that delight their customers and build their businesses.

Here at the start. Still the leader.

Market research agencies abound. True insight is harder to find. More than 65 years ago, our founders were instrumental in developing the research methods that helped lay the groundwork for sensory science and consumer testing. The passion that drove our founders to measure and understand what consumers like (and why) still drives us. Whether you are a leading global brand or a start-up, we can help collect the right data and turn it into insights that drive your success.

Company-owned US research
facilities with global partners

P&K Research owns four state-of-the-art consumer research facilities around the country. Where other companies outsource their research, maintaining our own facilities allows us to ensure the quality and success of your projects. Each facility is adaptable to your needs, with highly experienced team members overseeing every step of the process. We also work closely with our trusted global research partners to meet you

Delivering Key Insights In
Top Consumer Product Categories

Food & Beverage

We use proven sensory and consumer product testing to help consumer brands innovate and reformulate products to stay ahead of evolving trends and preferences. Whether it’s in a restaurant or on the shelf, we deliver answers.

Personal Care

Our research helps companies design product experiences that deliver on sensory and functional product attributes as well as the promise of enhanced self-esteem, self-confidence, and body image.

Home Care

We use proven sensory and consumer product testing to help consumer brands innovate and reformulate products to stay ahead of evolving trends and preferences. Whether it’s in a restaurant or on the shelf, we deliver answers.

Alcohol & Tobacco

P&K’s experience in these categories ensures regulatory compliance and safety while we uncover the insights you need to develop products customers can responsibly enjoy.

Get to know P&K Research

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Years as a leader in consumer product research
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Average years of experience per team member
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Expert research leaders and team members
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Of our top 10 clients have been with us for 10+ years

Latest from LinkedIn

P&K – Featured Topic

  • Global research differences

    How Global Cultures Shape Rating Scale Responses

      Key Takeaways: Around the world, cultural differences and data collection methods influence how adults and children use scales. In Africa, Middle East and South Asian countries, our research shows that people avoid the low ends of survey scales. With a 9-point liking hedonic scale, these consumers rate products an average of 7.4 or... Read More

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