P&K Research specializes in food product testing for leading and rising challenger brands in the food and beverage industry

Food and beverage companies exist in a world of constantly changing consumer preferences and trends—including growing demand for organic, non-GMO, and plant-based products.

With development costs, time-to-market considerations, and the enormous work required to bring a new product to market, the right consumer research can significantly improve the odds of success at each stage of the development cycle. Taste testing can also play an important role in the sales process by giving buyers confidence that the product aligns with their customers. With shelf space at a premium, purchasing agents and others in the buying cycle must justify their buying decisions, especially with new food products.

Actionable customer insights drive success.

Using proven sensory analysis and consumer food product testing techniques, our consumer research will help you innovate or reformulate products. We focus on sensory and product insights that can improve profitability and insulate you against competition in categories such as soft drinks, frozen and refrigerated foods, sweet and salty snacks, bakery products, candy, and many more. With P&K research, you’ll get clear, actionable insights for informing marketing and sales strategies and other vital business decisions.

The right research partner matters.

Consumer product research is the heart of what we do at P&K Research. In fact, it’s all we do—and, with state-of-the-art facilities and nearly 70 years of experience, we believe we do it better than anyone else. As a client, you’ll work with experienced professionals with an average of 20+ years in the field. Our team goes beyond running studies to help you make sense of the results, partnering with you to uncover answers to critical product questions.

Let’s get started.

Food and beverage is highly competitive. Some products come and go in the blink of an eye. Others with a long history gradually lose ground to competition and changing consumer needs and preferences. Our research and insights can equip you to develop, launch, and refine a successful product. Contact us to discuss how we can help you stay ahead of the competition.

Case Study

How to Win with Plant-Based Meat Alternatives

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Questions we help food and beverage companies answer every day:

What are the unmet consumer needs in your category? How can your food or beverage offering differentiate you in a crowded market? Our whitespace solutions help you along the path of innovation, from prioritizing consumer benefits, to identifying key drivers of a liking in the specific food and beverage categories, to establishing the target product profile that can serve as the “North Star” for product development.

Whether you are developing a new food and beverage product or changing an existing one, P&K Research helps guide your product optimization with consumer and product insights enabled by our custom analytics that identify the most promising improvement opportunities.

From conceptual brand promise to findability on shelf, package functionality, and ultimately, actual product use: our solutions uncover how to delight consumers throughout their product experience journey.

Just one change in an ingredient or supplier can save millions of dollars. Yet such changes can risk alienating your brand’s current food or beverage franchise. Our tools measure the risk/reward trade-off of these cost savings initiatives so you can make more informed decisions.

New competitors, changes in consumer preferences and any untested product redesigns you have undertaken in the past may have eroded your position in the marketplace. Our competitive benchmarking methodology can provide the vital insight into the strengths and weaknesses of your current offerings.

How can we partner with you to help you create your best products?

Let us know by filling out the form below:

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