The global home care market comprises key segments including laundry detergents, dish washing products, surface and toilet cleaners, as well as wipes and various types of paper goods

Perhaps not surprising, the COVID 19 pandemic provided a significant boost to several segments as consumers became more concerned with hygiene in their home. An important trend in the market has been in the increased demand for “green” and natural products as consumers are aware of the potential negative effects of chemicals on themselves and their environment.

P&K helps companies in these segments by identifying and optimizing the sensory and other product attributes that help signal the intended performance of the product. The product experience, including its fragrance, its ease of use, and the visible cues of its efficacy, help drive consumer acceptability. And while consumers are open to innovative solutions from new entrants to the category, consumer research is needed to ensure their products stand up to established “mega-brands” in this space.

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Home care is a highly competitive category. Our focus is to give our clients every chance at the development and launch of a successful product, and stay ahead of the competition. Contact us and let’s discuss how we can help you better compete.

We are here to help companies, large and small, by answering the following questions about their home care products:

What are the unmet consumer needs in your category? What new product offering would provide consumers a differentiated experience that stands out in a crowded market? Our whitespace solutions help you along the path of innovation, from prioritizing consumer benefits, to identifying key drivers of a liking in the specific home care category, to establishing the target sensory profile that can serve as the “North Star” for product development.

Whether you are developing a new product or renovating an existing one, P&K Research helps guide your product optimization with sensory and consumer insights enabled by our custom analytics that identify the most promising improvement opportunities.

From conceptual brand promise to findability on shelf, package functionality, and ultimately, actual product use: our solutions uncover how to delight consumers throughout their product experience journey.

Just one change in an ingredient or supplier can save millions of dollars. Yet such changes can risk alienating your personal care brand’s current franchise. Our tools measure the risk/reward trade-off of these cost savings initiatives so you can make more informed decisions.

New competitors, changes in consumer preferences and any untested product redesigns you have undertaken in the past may have eroded your position in the marketplace. Our competitive benchmarking methodology can provide the vital insight into the strengths and weaknesses of your current offerings

How can we partner with you to help you create your best products?

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