The global home care market comprises key segments including laundry detergents, dishwashing products, surface and toilet cleaners, along with wipes and many other paper goods

New home care trends are driving category changes.

Not surprisingly, the COVID-19 pandemic provided a significant boost to several home care segments as consumers became more concerned with home hygiene. Consumer concerns about the potential effects of chemicals on people and the environment are also increasing demand for green and natural products.

Help your products stand out.

P&K helps companies identify and optimize the sensory and other product attributes that signal the intended performance of their home care product. The product experience, including its fragrance, ease of use, and visible cues of its efficacy, help drive consumer acceptance. And while consumers are open to innovative solutions from new entrants to the category, consumer research is needed to ensure their products stand up to the established mega-brands.

Choose the right research partner for the job.

Consumer product research is our only focus at P&K Research—and, after nearly 70 years of leadership in the field, we think we do it better than anyone around. Our clients benefit from our expertly equipped facilities and a team of professionals who average 20+ years of experience. We tailor our research to your most impactful product questions and deliver actionable insights that can enable more strategic product, marketing, and sales decisions.

Let’s get started.

Home care is highly competitive, but our research and insights can help you develop, improve, and launch home care products that delight customers. Contact us to see how we can help.

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Case Study

Linking Sensory and Consumer Insights for Optimal Product Design

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We help companies, large and small, by answering the following questions about their home care products:

What are the unmet consumer needs in your category? What new product offering would provide consumers a differentiated experience that stands out in a crowded market? Our whitespace solutions help you along the path of innovation, from prioritizing consumer benefits, to identifying key drivers of a liking in the specific home care category, to establishing the target sensory profile that can serve as the “North Star” for product development.

Whether you are developing a new product or renovating an existing one, P&K Research helps guide your product optimization with sensory and consumer insights enabled by our custom analytics that identify the most promising improvement opportunities.

From conceptual brand promise to findability on shelf, package functionality, and ultimately, actual product use: our solutions uncover how to delight consumers throughout their product experience journey.

Just one change in an ingredient or supplier can save millions of dollars. Yet such changes can risk alienating your personal care brand’s current franchise. Our tools measure the risk/reward trade-off of these cost savings initiatives so you can make more informed decisions.

New competitors, changes in consumer preferences and any untested product redesigns you have undertaken in the past may have eroded your position in the marketplace. Our competitive benchmarking methodology can provide the vital insight into the strengths and weaknesses of your current offerings

How can we partner with you to help you create your best products?

Let us know by filling out the form below:

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