With legislative pressures mounting for food and beverage companies to remove artificial colors and flavors from their products, product formulators are struggling to comply. Natural ingredients pose challenges from supply chain limitations to higher costs. ... Read More
The Background: Qualitative and quantitative research each have their place in product development. Early on, qualitative methods, like focus groups and one-on-one interviews, help brands explore consumer reactions to initial product concepts or prototypes. ... Read More
Key Takeaways: Around the world, cultural differences and data collection methods influence how adults and children use scales. In Africa, Middle East and South Asian countries, our research shows that people avoid the low ... Read More
Skipping in-use testing of packaging changes can have disastrous consequences for CPG companies. Unfortunately, many brands today rely solely on online evaluations of packaging design and graphics. While P&K does those packaging tests and ... Read More
Key Takeaways: In consumer sensory research, there’s a common saying: context matters. Whether it’s tasting snacks at home or sampling products in a controlled central location test (CLT), the setting can significantly shape consumer ... Read More
We are hiring for a Lab Server. As a member of the Research Management team, this position assists senior staff in managing the execution of consumer research studies end-to-end. The position provides the opportunity to develop an in-depth understanding of market research from the ground up.
Fragrance is highly emotive. The perfume industry is built around this connection, with perfumers developing fragrances that seek to convey a vast array of emotions and feelings; from desire to power, vitality to relaxation. ... Read More
A retail chain sought to choose fragrances for a new line of bath soaps marketed under their store brand.
The Challenge: A leading personal care company wanted to benchmark its in-market liquid gel hand sanitizer against the competition and determine if a new prototype performs better than their in-market product. Thirteen competitive products ... Read More
Consumers are increasingly interested in plant-based alternatives to meat and dairy products. The reasons vary such as reducing fat intake or for other perceived health benefits, for a concern with the environmental impact of animal agriculture, or for a variety of other personal reasons. Read more about considerations when conducting plant-based product research here.
