Quantitative Testing - P&K Research

Since its inception, P&K Research has been a leader in quantitative testing for food and beverage, personal care, home care and alcohol and tobacco industries.

With decades of experience in the field, we’ve established a reputation for delivering reliable, actionable results that help our clients make informed decisions about their products.

P&K offers a range of quantitative research solutions, ranging from product tests conducted in the controlled environment of a central location to research conducted in natural environments such as using a home-use test or an on-the-go mobile test. On-line quantitative surveys can delve into consumer’s attitudes and behaviors, assess the appeal of new product or service concept, or quantify the trade-offs among product or service features that can optimize the offering. Our extensive quantitative research experience provides the basis for our recommendations for what questions to ask and what analytics to apply, often digging deep into the data to arrive at a compelling summary that answers the business question.

Here are some of the questions we help answer for our clients:

Which of several product variants has the greatest consumer appeal?
What are the key drivers of liking in a product category?
Do consumers fall into different segments that your marketing strategy needs to consider
What is the risk to your current franchise in implementing a particular cost reduction?

As we help our clients on their testing journey, we consider the following key components:

Clear research objectives

Does the study have clearly defined research objectives? What decisions or next steps are the research intended to support?

Consumer target

Who are the appropriate research participants and by what criteria should they be selected?

Study methodology

The research objectives will largely drive the choice of methodology. Other factors impinge on the final selection, including project timelines, nature of the opportunity investigated, and budget. We work with you in balancing these considerations and arriving at the most appropriate approach.

Skilled research team

To get the most out of your quantitative project requires in-depth knowledge of sensory and consumer science, questionnaire design, statistics and other analytics, as well as knowledge of your category. We assemble a research team, including the project lead, that is tightly aligned with your learning objectives and your product category, leveraging our deep expertise earned over past research successes. In this way we ensure that we are able to identify the insights that can propel your innovation and product development.

Actionable recommendations:

Quantitative studies are most impactful when summarized in a story telling format, with the essential analytics and infographics to underscore the key insights. This effectively conveys the voice of the consumer and points the direction for further product development.

Beyond structuring the study, you need the right research facilities when presentation of products is required. Our facilities across the country (and those of select partners across the world) offer a product preparation and testing environment optimized for research where the sensory product experience is critical to the research objective, ensuring that the product’s appearance, aroma, taste, or touch is experienced by the consumer as intended.

People and experience matter.

Our research team is skilled in designing and conducting research studies that are tailored to the specific needs of our clients and their products. As an innovator and originator of many of the foundational research principles used across the industry, P&K Research ensures we have a team with deep capabilities specific to the industries we serve.

Track record also matters.

Every year we conduct hundreds of studies for food and beverage, personal and home care and alcohol and tobacco clients. We consistently deliver research results that help our clients make informed, smart decisions about new or improved products. Our clients rely on our research findings to inform product development, marketing strategies, and large-scale business decisions.