Key Takeaways Given the high rate of new product launch failures, it is time to rethink the key performance metrics used in product testing. Traditional measures such as average liking ratings and purchase intent ... Read More
Key Takeaways Traditional central location tests present products in controlled environments, often in sensory booths with uniform lighting, minimal noise, and no social interaction among participants. Yet product testing conducted in the absence of ... Read More
The Challenge: As part of a broader cost savings initiative, a leading personal care brand was considering switching an ingredient supplier for one of their top-tier skin care brands. The P&K Solution: An extended ... Read More
The Challenge: The plant-based meat alternative category is growing rapidly, with new competitors entering the market on a regular basis. Our client wanted to ensure that their products met evolving consumer expectations and represented ... Read More
The Challenge: Client’s objective was to learn how to modify their marketing strategy to attract new users, based on an understanding of product performance drivers in the category and how consumers segment based on ... Read More
