Patti Wojnicz

Years in Industry:
20+

History:
Patti’s entire consumer insights career has been on the supplier side, with a focus on product testing. Prior to P&K, she worked at TNS/Kantar and Ipsos.

P&K Role:
Patti holds a cross-functional role, leading both the Client Services team and project execution operations. Patti leads by example and excels at professional training and development. At the same time she has a keen analytic sense, particularly for how to communicate complex analytics in an easy to understand way both in writing and in person.

Education:
BS in Information Systems, Elmhurst College

Insight:
When interpreting data and analytics, having a holistic understanding of why a piece of research is being conducted is essential in order to provide insightful observations and recommendations. I continually stress this message when training and mentoring others. Before even looking at data results, my first question is always: “What are the background and objectives?”