Welcome Pangborn attendees!
We’re excited you’re here, and hope to meet you in person at the show. See below for our show schedule; we have a lot going on!
Register for our headphones giveaway at the bottom of this page.
For three generations we’ve used our own facilities and deep, tenured expertise to help clients find the answers that let them make critical product development decisions and beat their competition. Our founders were instrumental in developing the research methods that helped lay the groundwork for today’s sensory science and consumer testing. The passion that drove them to measure and understand what consumers like (and why) still motivates us every day.
Whether you are a leading global brand or a start-up, we can help collect the right data and turn that data into insight. Consumer insights drive business success.
Let’s connect! Visit us at booth #8.
Monday, 18 August
- That’s so Boomer! Are there liking scales that perform better than the traditional 9-point scale among Gen Z and Alpha?
- Parallel 1A – Sensory Methods in a Changing World: New Methods, New Consumers
- Terrace Ballroom (level 400)
- 11:00-12:30
- Unpacking consumer perceptions: do implicit and explicit measures tell the same story?
- Parallel 1C – Implicit and Explicit Measures
- Room 121AB (level 100)
- 11:00-12:30
- Merging traditional quantitative product research with conversational ai to better measure consumer preferences during the development stage and in the market
- Poster session 1
- Hall E (level 200)
- 14:00-15:30
- The skeptics guide to emotions research: challenges of measuring emotions in sensory and consumer science
- WORKSHOP B: The Skeptics Guide to Emotions Research
- Room 122AB (level 100)
- 15:30-17:00