P&K Research specializes in providing food product testing services to leading and rising “challenger” brands in the food and beverage industry

Food and beverage companies exist in a world of constantly changing consumer preferences and trends.

This includes the increasing demand for organic, non-GMO, and plant-based products. With development costs, time-to-market considerations, and the enormous work required to bring a new product to market, the right consumer research can significantly improve the odds of success at each stage of the development cycle.

Taste testing can also play an important role in the sales process by providing buyers with confidence that the product aligns with their own customers. With shelf space at a premium, purchasing agents and others in the buying cycle need to justify their own buying decisions, especially with new food products in a category.

The right research partner matters.

P&K Research relies on a team of experienced professionals, sensory analysis and consumer food product testing techniques to help our clients stay ahead of the competition and make informed business decisions. Our consumer research expertise helps clients innovate or reformulate their products, with a focus on the sensory and product insights that can improve profitability and insulate them against competition, in categories such soft drinks, frozen and refrigerated foods, sweet and salty snacks, bakery products, candy, and many more. These insights are clear and actionable and designed to be used to improve marketing and sales strategies along with assisting strategic business decisions.

Let’s get started.

Food and beverage is a highly competitive category. Some products come and go in the blink of an eye, and others with a long history gradually lose ground to competition and changing consumer needs and preferences. Our focus is to give our clients every chance at the development and launch of a successful product, thereby staying ahead of the competition. Contact us and let’s discuss how we can help you better compete.

Questions we help food and beverage companies answer every day:

What are the unmet consumer needs in your category? How can your food or beverage offering differentiate you in a crowded market? Our whitespace solutions help you along the path of innovation, from prioritizing consumer benefits, to identifying key drivers of a liking in the specific food and beverage categories, to establishing the target product profile that can serve as the “North Star” for product development.

Whether you are developing a new food and beverage product or changing an existing one, P&K Research helps guide your product optimization with consumer and product insights enabled by our custom analytics that identify the most promising improvement opportunities.

From conceptual brand promise to findability on shelf, package functionality, and ultimately, actual product use: our solutions uncover how to delight consumers throughout their product experience journey.

Just one change in an ingredient or supplier can save millions of dollars. Yet such changes can risk alienating your brand’s current food or beverage franchise. Our tools measure the risk/reward trade-off of these cost savings initiatives so you can make more informed decisions.

New competitors, changes in consumer preferences and any untested product redesigns you have undertaken in the past may have eroded your position in the marketplace. Our competitive benchmarking methodology can provide the vital insight into the strengths and weaknesses of your current offerings.

How can we partner with you to help you create your best products?

Let us know by filling out the form below:

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