Methodologies We Use – Consumer Testing

P&K Research is expert in the art and science of consumer testing

Well-planned and well-executed research helps you make better, smarter and faster decisions in your product development or improvement process.

We ensure that’s possible by asking the right questions of our clients at the very start. The answers are what guides our recommendations for appropriate research approaches. Those recommendations may involve qualitative or quantitative consumer research, or sensory methods, such as discrimination tests and trained descriptive panels. We engage with consumers at our research facilities, one of our partner facilities, or by obtaining feedback after consumers have experienced a product at home, in their car, or in other natural contexts.

Read more about our consumer testing approaches.