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Category Appraisal

Understanding how your product fits into the competitive landscape from a product performance standpoint among consumers is a critical piece of information for you to have these days. P&K Research has years of experience conducting category appraisal studies across product categories. These studies help you to identify and understand the 'gold standard' in the category, as well as the attribute components that drive overall consumer liking. P&K category appraisal studies often times identify opportunities for a new product or ways to improve an existing product to make it more competitive in the marketplace.