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Qualitative Research Studies

Focus groups, one on one interviews, and RGT exit interviewing studies are all qualitative research methods that P&K Research has years of experience executing.

Our large consumer databases provide an excellent recruiting pool from which to draw the best, most articulate respondents needed for these types of studies in a timely and cost effective manner. P&K also maintains on-going relationships with a number of highly qualified moderators to add even more value to your next qualitative research study.

Qualitative approaches are very useful for assessing consumer reaction to new products, concepts, packaging, advertising copy, and even discussions of product categories in general. P&K has years of experience in conducting qualitative explorations of product categories to help identify unmet consumer needs.