Home P&K News

P & K News

Exciting News from P&K Research

Richard Popper PK Research Cheif Executive Officer
Richard Popper
Cheif Executive Officer
Eric Maddux PK Research President
Eric Maddux

Chicago, IL 24 July, 2013

Dr. Richard Popper promoted to CEO of Peryam & Kroll Research

Since 1998, Richard has held a number of executive-level positions of increasing responsibility at P&K, where he has had an outstanding track record of success in helping clients grow their business. Prior to joining P&K, Richard held leadership positions at Ocean Spray Cranberries and the U.S. Army Natick R&D Center. Richard is a recognized expert in sensory, consumer and marketing research, has published journal articles and book chapters, and is a leading contributor to a number of professional societies. Richard holds a PhD in Psychology from Columbia University.

Eric Maddux promoted to President of Peryam & Kroll Research

Eric joined P&K in 2004 as Vice President of the company’s Healthcare Division and was promoted to CFO in 2008. Prior to joining P&K, Eric was a Director at Levy Restaurants and a consultant to the restaurant industry, including Pleasant Rowland (founder of American Girl). In these roles he provided the operational expertise to ensure the companies ran efficiently and profitably. Eric has a B.S. in Economics from Louisiana State University and an M.B.A. from DePaul University.

P&K co-founder and long-time strategic leader Beverley J. Kroll will continue in the role of Chairman of the Board of Directors. “We are excited to welcome two of our long time and highly respected colleagues into these top positions where under their leadership, P&K will continue to offer innovative research solutions, outstanding service, and trusted consulting support in helping clients make strategic business decisions” Kroll stated. Jeff Kroll and Dan Kroll will continue in active roles on the board of directors.

Founded over 50 years ago, Peryam & Kroll is a full service marketing research firm dedicated to helping consumer products companies design and implement research to uncover consumer attitudes on which to make reliable marketing decisions. For more information about P&K, visit www.pk-research.com or call 800-747-5522.

P & K News

Exhibit (Booth #108) at the MRA 2013 Insights and Strategies Conference

Chicago, IL – P&K Research, A product research partner across the entire product development process, will exhibit (Booth #108) at the MRA 2013 Insights and Strategies Conference, June 10-12 at the Walt Disney World Swan Conference Center, Orlando, Florida. Senior Vice Presidents Mary Beth Lake and Paul Holtzman and Sr. Research Manager Patti Wojnicz will be available to discuss how P&K helps clients merge the science of research with business needs. Rooted in science, we offer methodological sophistication using the latest cognitive and statistical tools in combination with operational excellence for accurate and efficient data collection. P&K is the only product testing company with extensive lab facilities in four locations for qualitative and quantitative research and our large community panel can meet your specialized recruiting needs. We have an extensive network of partners and global capabilities to meet all your geographical needs. Partnering with P&K also includes access to norms derived from our extensive product testing data base. Please look us up at the show or contact us for more information.