Long before they founded their company, David R. Peryam, Ph.D., and Beverley J. Kroll, BS, MA, were laying the groundwork for the science of consumer testing. The two were pioneers in the sensory field and their research development work for the government and private institutions comprises the foundation of current practice marketing research.
Dave and Bev established P&K Research in 1957 to provide sensory research services to industry. From the start they were dedicated to helping their commercial clients grow their business, year after year, by providing actionable consumer understanding gained through innovative research methods, superior study design, flawless field execution, and insightful analysis and interpretation. Today P&K is a full-service marketing and sensory research firm, capable of delivering quality data quickly and economically. P&K has every research service, facility and expertise needed by packaged goods, consumer service, healthcare and sensory clients to successfully bring products and services from concept to market.