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Title Application of Latent Class Models to Food Product Development: a Case Study
Author Richard Popper
Jeffrey Kroll
Jay Magidson
Publication Sawtooth Conference Paper
Description Food manufacturers need to understand the taste preferences of their consumers in order to develop successful new products. The existence...
Title A comparison of the labeled magnitude (LAM) scale, an 11-point category scale and the traditional 9-point hedonic scale
Author Harry T. Lawless
Richard Popper
Beverley J. Kroll
Publication Food Quality and Preference
Description Schutz and Cardello [Schutz, H. G. & Cardello, A. V. (2001). A labeled affective magnitude (LAM) scale for assessing food liking/disliking. Journal of Sensory Studies, 16, 117–159] proposed the labeled magnitude (LAM) scale for measuring...
Title Consumer Testing of Food Products using Children
Author Richard Popper
Jeffrey J Kroll
Publication Consumer-led Food Product Development
Description Nearly one-third of the world's population is under the age of 15. In the United States alone, there are over 50 million consumers in that age group, accounting for a youth market in excess of $300 billion, with...
Title Conducting Sensory Research With Children
Author Richard Popper
Jeffrey J Kroll
Publication Journal Of Sensory Studies
Description Sensory testing with children can provide important insight into their likes and dislikes. Sensory professionals need to use methods that are appropriate...
Title The Nine Point Hedonic Scale
Author Dr. David R. Peryam
Publication P&K Paper
Description Dr. David R. Peryam's early papers on the most widely used sensory scale in the world. Introduction by Dr. Edgar Chambers, IV
Title The Effect Of Attribute Questions On Overall Liking Ratings
Author R. Popper
W. Rosenstock
M. Schraidt
B.J. Kroll
Publication Food Quality And Preference
Description In food acceptance tests, it is typical for respondents to rate a product on overall liking and on a series of product attributes. This study was designed to determine if the inclusion of attribute questions can alter a respondent’s rating...
Title Consumer Guidance Maximizes R&D Resources
Author
Publication Food Product Design
Description Effective new-product development requires consumer input as part of the process. Early consumer guidance with prototype formulation can increase the likelihood of delivering a successful product to the marketplace. Peryam & Kroll, a marketing and sensory research firm, has commercialized...
Title Evaluating Rating Scales For Sensory Testing With Children
Author Beverley J. Kroll
Publication Food Technology
Description AS THE NUMBER of food products aimed at the children's market increases and the role of children in purchase decisions expands, sensory testing with children becomes increasingly important to the food processing industry. However, sensory research...
Title Proto Monadic Vs Sequential Monadic Designs In Consumer Research
Author R. Popper
M. Schraidt
T. Mongoven
Z. Matta
B.J. Kroll
Publication P&K Paper
Description There is an ongoing debate concerning the relative merits of proto-monadic vs. sequential monadic designs for consumer tests that involve two products. The designs differ with respect to whether liking and attribute questions...
Title Food Preference Among The Elderly
Author Richard Popper
Beverley J. Kroll
Publication Developing Foods
Description Worldwide, within the next 20 years, the number of people over 60 years of age will exceed one billion. By the year 2020, 25% of the United States population will be 60 years or older, a growth of 8% over today. This demographic trend makes older people one of the fastest-growing...
Title Conducting Sensory Research With Children
Author Richard Popper
Jeffrey J. Kroll
Publication Food Technology
Description There is no argument that kids have become one of the largest markets in many parts of the world. While it may be difficult to put a finger on any precise amount, the purchasing influence of kids has been estimated at $300 billion in the United States alone. Food and beverages represent...
Title Goldilocks Would Approve
Author Richard Popper
Jeff Kroll
Publication Quantitative Research
Description New-product introductions are critical to the growth, continuing success and competitive strategies of packaged goods companies. In order to improve the odds of having a successful launch - whether of an innovative product or a line extension - companies routinely incorporate consumer feedback in the...
Title Just About Right Scales In Comsumer Research
Author Richard Popper
Daniel R. Kroll
Publication Chemo Sense
Description New product introductions are critical to the growth, continuing success and competitive strategies of packaged goods companies. In order to improve the odds of having a successful launch - whether of an innovative product or a line extension - companies routinely incorporate consumer feedback in the product development process and obtain...
Title Kid Friendly Scales
Author
Publication P&K Paper
Description Product testing with children is important to the food industry, and has been for decades. Peryam & Kroll (P&K), a Chicago-based marketing and sensory research firm that conducts tests with children on a regular basis, has more then...
Title When Do Attribute Ratings Affect Overall Liking Ratings?
Author R. Popper
M. Schraidt
B.J. Kroll
Publication P&K Paper
Description In taste tests, respondents typically rate products on overall liking and on a number of attributes. The attribute questions usually take one of three forms...
Title Searching For Sensory Research Excellence
Author Jacqueline Pearce Beckley
Daniel R. Kroll
Publication Food Technology
Description QUIETLY, A CHANGE IS OCCURRING. At some of the large and progressive companies,sensory research is becoming a strategic business unit, playing a part equal to any other valued component...
Title Sensory Testing With Children
Author Mary F Schraidt
Publication Food Technology International
Description Those who produce food products meant for children generally recognise that children have a say in what products they use, that there is a need for data to facilitate decisions about this important market segment and that even young children show preferences. The challenge is to reliably predict...
Title Sensory Testing Of Functional Foods
Author Jeffrey J. Kroll
Daniel R. Kroll
Publication Food Technology International
Description Everyday food products are sold on the basis of the sensory pleasure they deliver and how they meet normal nutritional needs. Functional foods, however, target some known health need or specific physiological result. Functional foods also bear...
Title Testing With Children Getting Reliable Information
Author Mary F Schraidt
Publication ASTM Standardization News
Description Children are a vital part of today's market; a part that, with the growing trend toward segmentation, is becoming even more important. Consequently, those who produce goods meant for children generally recognize the need for data that will facilitate intelligent decisions...